Performance Website Marketing
Our website promotion program is a holistic approach to promoting and marketing your website to produce long term success. Below is a quick summary of the key features of the program:
• Keyword Research I research the best search phrases for all of your markets and use this information to help you find the best prospects.
• Visitor Tracking I provide detailed visitor tracking service to identify the best sources for prospects.
• Search Engine Optimization The engine of the program, this service is designed to implement the keyword research to provide the greatest visibility to your target audience. This includes the ongoing creation of content pages to aid in search engine rankings as well as an ongoing linking program to build inbound links to your site. I also make sure all your products and pages get indexed by the major search engines and provide SERP (search engine result pages) reports to monitor rankings for our targeted keywords.
• Paid Advertising - Search engine optimization services provide the best long term source of visitors, but the work takes time to build traffic. Therefore, I recommend augmenting it with the instant visibility of well managed pay per click campaigns in Google and Overture. This budget can be set on a month to month basis as desired and all costs will be paid directly by you. The management fee for this service is included in your monthly fee.
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• Email Marketing I will setup and deliver one monthly newsletter promoting your products to existing customers and visitors that sign up on the website. You will pay the email marketing service provider directly for the use of their software which will vary depending on the size of the database, frequency of emails and the provider we choose to use.
• Voice Marketing This service allows you to add voice to any part of your website as easily as leaving your friend a voicemail. Voice marketing harnesses the power of the human voice to help your website sell. All you have to know is how to use the telephone and how to sell your properties and services! I take care of placing the audio files onto your website.
• Customized Reports - I know your most valuable asset is your time. That is why I provide you with monthly reports highlighting the essentials from your online marketing efforts. These reports include how many visitors came to your site and where they came from and how many visitors from each traffic source visited your key web pages.
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